Monday, October 29, 2007

Old Taxi, New Taxi

Seems the Big Apple has a new logo design on their taxi fleet. Gone are the days of this second-rate, a kindergartner-could-stencil-this logo and design.

Welcome new, jazzy, up-to-date design.

Seems, though, that our neighbors to the north are chagrined by the new design. So much so that the New York Times is running a week-long series on the negative reaction.

Personally, I think it looks great. World class even. Better than the slap-dash old logo. Besides, at least New York City has a cab company and system that makes sense. It's certainly better than what we've got here, which is a mess and mix of crappy cars and dime-a-dozen companies. At least the zone system is finally going away.

Although, if the D.C. Taxi Cab Commission was smart, they'd keep Zone 1 intact and make any travel out of that metered. Regardless, and getting back to the point, bravo NYC!

Photo copyright: New York City Taxi & Limousine Commission.


Cele said...

So this all explains why everyone on the west coast either drives them self, takes the bus, or only uses the taxi when they are drunk.

The stenciling is much better.

Adriana Velez said...

Huh, this completely escaped my attention and I live here! I guess I've just been distracted by the "garden in transit" -- big flowers all over our taxis. LOVE IT.

J.M. Tewkesbury said...

Cele: I guess. Although, even without a bad logo, you'd have to be blind to miss a NYC cab. They're more prolific than regular cars.

AV: I read an article in the Washington Post about the new cabs and it mentioned the "garden in transit." Supposedly that's creating even more of an uproar than the new logo! Go fig'uh.